In this age, we barely know of people who may be absent from the social media sphere. Social networking and social conversations are the ‘in’ thing and obviously the future too. And why not, it’s a trend we’ve noticed since 2008. More people are willing to connect, build contacts, and grow their network. Not lagging behind are the brands who realize the power of social media & how they can gain the much-needed mileage out of it. They are ready to welcome the change in anyway that’s possible to promote their brand in the social space.
One of the most vociferous social channels undoubtedly has to be Twitter. A live-stream of the Twitter feed will essentially be filled with opinions, news, political outbursts, pop culture, brand talk and much more. Almost every Twitter user on the planet has mentioned at least 5 brands in their tweets. It is important for a brand/ business to make their audience speak about the brand, build trust & obviously maintain the relationship with the customers for longer period of time.
The first step is always crucial, but worth taking. With the help of social media, a brand actually can save a lot of time, manpower & on-field exercises, which requires huge amount of logistic support & investment.
How Twitter can be a winner for brands?
Considering the fact that nowadays Twitter is much popular, It’s very important that a brand (be it a startup or SME), it HAS-TO-HAVE a Twitter presence. It would be a negative approach if the brand starts to think “It’s too tough to reach out & express in just 140 chars or via any social network”. It has to be understood, it’s one of the easiest ways, once a few guidelines are in place; it can turn out to be the icing on the cake.
- Have the logo uploaded as the display photo.
- A good Twitter profile background, cover picture related to the brand is a must.
- A small catchy info as the bio will do wonders.
- Be simple in expressing & have a friendly approach while tweeting.
- Being online 24*7 may not be possible but at least 5-10 tweets a day to start with, can be a good jumpstart. Twitter is all about followers. If there are no followers, it will look as if the brand is broadcasting to itself. The brands should make a habit to follow 25-30 people per day. Else divide the time slots into 3 sessions that be morning, afternoon & evening. Spend 15-20 mins minimum per session exploring the hashtags & following other people, suppliers, well wishers, investors & send replies to the mentions.
- Following: Unless it’s a well known brand, followers wont just flow in. Believe in a policy “Follow to get followed”. Build a conversation. A conversation will get your Twitter handle noticed within the circle of the followers of the people who the brand is interacting with.
- Other way to get the brand noticed is by conducting activities like contests or events. Come up with a good hashtag suitable for the Twitter activity. With the help of influencers, the brand can let them spread the word about the contest & call as many tweeps to follow the brand handle & RT the tweets. It is important to keep the followers entertained in order they won’t unfollow. So frequent interaction is must. Hence being active on the timeline leads to the visibility of the brand.
- Create a Twitter list & include the regular people in the list with whom frequent interactions happen & also create a list of people having a great amount of followers and try to converse with them.
- Being active doesn’t mean that a brand should start posting links. Avoid spamming the timeline. If there be only the brand tweets on other people’s timeline, they won’t accept it and there be a risk that the brand may lose followers.
- The most important aspect to consider that as Twitter being a social network, a brand won’t come across people who will always praise. At times people use social network to crib and complain about the brands on the issues they experience with the brand. Thus avoid getting into interactions that may lead to negative promotion & controversies. Take a small step, but do take the step.
Originally written for DMTI.