I stumbled upon Buffer in 2013 while I was searching something related to social media on Google. I started to explore Buffer for my personal usage. Being a blogger, publishing my content all across my social networks at various time zones was turning out to be a tedious task. Buffer made content scheduling so easy for me that I was actually able to save time & be more productive. The transparency & user-friendly interface made it worth to keep exploring it further.
What is Buffer?
Buffer is a service which allows users to schedule posts sent through the application to the user’s social media accounts.
Social networks they support Twitter, Facebook, Linkedin, Google+, Pinterest & Instagram
Since I started to use Buffer specially to post my blog content all across my social media profiles, the free plan was sufficient for me to begin with. Though they have various plans to cater every requirement.
But gradually as I saw my requirement increased in terms of handling more social networks (myself & for professional purpose) & number of posts, their Awesome plan turned out to be the best choice as it allows max 100 posts per profile/per day & also RSS feeds feature comes along. Most importantly, it also shows the analytics of every post. Be it in any plan, the posts which were posted in the past can be re-buffered again.
Optimal Timing Tool is a boon Buffer's optimal timing tool helps in discovering best times to post on social media. This tool takes a look at the past 5,000 interactions on the profile, as well as similar profiles in the same timezone, and provides a graph and suggests a schedule for the times with the most engagement. You can then update your Buffer schedule with those times or use them as a guide to come up with a new schedule yourself.
And if you are someone who is keen on getting your content in front of as many people at different time zones like me, then Buffer's Chrome extension must not to be missed.
The Power Scheduler feature which comes along with the Chrome extension allows you to keep certain intervals between the same posts if you are planing to schedule for more than once.
They also have launched their beta version of Content Library feature which allows users to save the posted content into the library for further re-posting.
Here are the positives & negatives about Buffer:
- Affordable pricing
- User-friendly interface
- Ability to re-buffer old buffered posts
- Seamless RSS feeds integration
- Timezone edit is available
- Supports bit.ly & j.mp link shortening tools
- Chrome extension is available
- iOS & Android apps are available to download
- It can easily be integrated with third party apps & extensions
- If keen on to designing your own images for your social media postings, they have free Pablo tool (I will be reviewing this tool separately in another blog post)
- Extremely active customer support on Twitter
- How I wish they gave me an opportunity to find negative aspects but no luck. They are good in what they do :)
Posting content on every social networks really takes our valuable time. If you are keen to save that time & put that time in some effective tasks, try Buffer. The free plan will be the best to start with.