A consultant, not an agency layer.

It all started from a simple observation: most brands post constantly and still say nothing. The feed is crowded at every hour — the only way through is a clear point of view, expressed well.

I've spent over a decade split between two disciplines that usually live in separate rooms: social media marketing and graphic design. Working across both means the strategy and the craft never fight each other — the idea and the way it looks arrive together.

I work with founders, small teams and in-house marketers who need senior thinking without an agency retainer. Sometimes that's a full brand rebuild. Sometimes it's three hours untangling a content calendar.